Facebook has long had a huge bot and spam problem. It’s a haven for scammers of all types and Meta seems unable to do much of anything about it. On my Facebook page I frequently get spammers and scammers trying to lure my viewers into their schemes. Take this most recent one for example spamming my group with an illegal IPTV service:
While I remove comments like this when I can it’s hard to keep up with them all – especially as Facebook brings in exactly $0 in revenue to my overall operation. I also report the comments but more often than not Facebook takes no action. Facebook said the post above did not “go against any of our community standards” and took no action against this user spamming pages and groups.
While this illegal IPTV service will likely not result in my account getting hacked , the next set of comments I reported surely will. What do you think happened when I reported a set of comments directing users to a fake account recovery service?
You guessed it : nothing. I will give credit to Facebook though – at least they tell you they’re doing nothing versus the black hole that is YouTube’s spam reporting feature.
The other day Mark Zuckerberg announced Meta’s plans to offer a paid verification tier to make their users pay for something Meta should have been doing all along to protect their users. This is an effort to crack down on account impersonations that also plague the service.
I have no doubt this will be a successful product offering because it’s essentially a protection racket. Individuals and businesses who depend on Meta’s services to reach people will have no choice but to pay in order to protect their accounts and followers. Meta will have even less incentive now to rid the platform of fake accounts and spammers.