AWARN, an organization dedicated to standardizing television emergency alerts, has been instrumental in developing parts of the ATSC 3.0 standard. Their goal is to ensure that emergency alerts are consistent nationwide, allowing people to receive critical information in times of crisis. Improved emergency alerts has been one of the key selling points the industry is making in favor of adoption.
Like everything related to the ATSC 3.0 rollout, not much progress has been made in actually getting these these alerts to work. While the industry worked quickly to encrypt their signals to protect revenues, everything else appears to be falling by the wayside. This is the subject of my latest video.
John Lawson, AWARN’s executive director, told me that both broadcasters and the FCC need to provide some leadership to get this superior alert technology ready for the transition:
“Several major broadcast companies highlighted advanced alerting as the key benefit of NextGen TV when they filed comments requesting that the Commission approve voluntary transmission in ATSC 3.0. Chairman Pai thanked me personally for the role of AWARN in getting him to three votes for approval. But Sinclair and Capitol Broadcasting are really the only two broadcast companies making investments in advanced alerting since then. This inertia is exacerbated by a lack of leadership on the issue from the FCC.”
-Statement from John Lawson
Currently, emergency alerts are not being transmitted via ATSC 3.0 in most if not all markets, as demoed by WNY Weather on YouTube. This could pose a significant risk during emergencies when cellular networks are often the first to fail.
In a recent FCC Filing, AWARN showed examples of widespread cell tower outages during hurricanes in Florida and Louisiana but very few TV stations getting knocked off the air.
ATSC 3.0 promises enhanced alert features like geo-targeting to prevent “over alerting,” rich media content, device wakeup capabilities and more, which are crucial for effective emergency communication. These features can provide detailed information, such as evacuation routes and shelter locations, directly to affected individuals. Despite this potential, the lack of a standardized approach means these capabilities remain underutilized.
AWARN’s presentation to the FCC included practical suggestions, such as the use of battery-powered receivers for low-income households that might not have access to other forms of media. These receivers could ensure that everyone receives emergency alerts, regardless of their financial situation. They also pointed out that current set-top boxes like the ADTH and Zinwell devices could support these alerts, though no broadcasters are transmitting them yet.
The promise of ATSC 3.0 in improving emergency alerts remains unfulfilled due to a combination of industry priorities and a lack of interest by regulators for any part of the ATSC 3.0 rollout. The technology is available, but without a coordinated effort, its life-saving potential will not be realized.