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	<title>tubi Archives - Lon Seidman &amp; Lon.TV Blog</title>
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		<title>Tubi&#8217;s &#8220;Boss Key&#8221; PR Stunt Encourages Workplace TV Streaming</title>
		<link>https://blog.lon.tv/2025/09/23/tubis-boss-key-pr-stunt-to-encourage-workplace-tv-streaming/</link>
		
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		<pubDate>Wed, 24 Sep 2025 00:43:01 +0000</pubDate>
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					<description><![CDATA[<p><center><img src="https://i0.wp.com/blog.lon.tv/wp-content/uploads/2025/09/Tubi-Logo-e1713910821154.png?fit=400%2C205&#038;ssl=1" width="500" style="max-width:500px;height:auto;" /></center>Tubi, the free streaming TV service, has released a Chrome extension aimed at people who sneak in some streaming while at work. The extension includes what’s known as a boss key which will stop the video and instantly replace it with a productivity-looking website, giving your boss the impression you’re working. While this is just &#8230; <a href="https://blog.lon.tv/2025/09/23/tubis-boss-key-pr-stunt-to-encourage-workplace-tv-streaming/" class="more-link">Continue reading <span class="screen-reader-text">Tubi&#8217;s &#8220;Boss Key&#8221; PR Stunt Encourages Workplace TV Streaming</span></a></p>
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										<content:encoded><![CDATA[<center><img src="https://i0.wp.com/blog.lon.tv/wp-content/uploads/2025/09/Tubi-Logo-e1713910821154.png?fit=400%2C205&#038;ssl=1" width="500" style="max-width:500px;height:auto;" /></center>
<p class="wp-block-paragraph">Tubi, the free streaming TV service, has released a Chrome extension aimed at people who sneak in some streaming while at work. The extension includes what’s known as a boss key which will stop the video and instantly replace it with a productivity-looking website, giving your boss the impression you’re working.</p>



<p class="wp-block-paragraph">While this is just a stupid PR stunt, the extension turned out to be more robust than I anticipated. It also got me thinking back to some of the fun boss keys that used to be included with computer games in the 80s and early 90s. </p>



<p class="wp-block-paragraph"><a href="https://www.youtube.com/watch?v=VlHKnLcF1_o">See the Tubi boss key and a few classic ones in my latest video!</a></p>







<p class="wp-block-paragraph">Tubi promoted this with a press release that claimed 84 percent of Gen Z users watch movies or TV shows at work. That number seemed high to me. Back when I worked in an office, I might throw on a podcast while doing mindless tasks, but full shows felt like more of a commitment. Still, the extension itself turned out to be worth a closer look.</p>



<p class="wp-block-paragraph">Inside the folder where the extension is stored, I found some customization options. The HTML page that appears when the boss key is triggered can be edited or replaced, so it’s possible to swap in something from a corporate intranet or a more believable screen. There’s even decent documentation included for modifying its code. </p>



<p class="wp-block-paragraph">The extension only works on Tubi out of the box, but it looks possible to adapt it to work on other sites too. I ran the code through Google Gemini to see if it was sending anything back to Tubi, but it appears benign and limited to their site.</p>



<p class="wp-block-paragraph">The idea of masking your screen with a fake productivity page has a long history. Back in the early 80s, computers could only display one program at a time, so a quick swap was the only way to hide what you were really doing. </p>



<p class="wp-block-paragraph">The earliest example I came across was on the Apple II. A game called <em>Bezare</em>, written by Roger Wagner, had a boss key that displayed a fake VisiCalc screen—the spreadsheet program that was the Apple II’s killer app. Later, a DOS version of <em>Tetris</em> had one too, swapping to a Lotus 1-2-3 lookalike when triggered. Sierra Online built them into several of its adventure games as well. <em>Leisure Suit Larry</em> popped up a colorful chart of sales data for contraceptives, while <em>Space Quest III</em> flipped the idea on its head by ratting you out with a dialog box showing how long you’d been playing.</p>



<p class="wp-block-paragraph">I spent part of my weekend firing up emulators to revisit a few of these boss keys, and it was fun to see how far back the tradition goes. For something a little more modern, the NCAA has long had a &#8220;boss button&#8221; on their March Madness website.</p>
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