Over the next few weeks we are likely to see the broadcast industry tout “gateways” that work with their private, opaque DRM regulatory framework. The first one you will hear about comes from Zapperbox. Last month they released news of a “Big Deal,” stating their device now allows in-home streaming of DRM content from one Zapperbox device to another.
While this is a “big deal” given how difficult the private, opaque DRM regulation has made the simple act of watching television, it underscores how difficult it’s been for the industry to implement a feature that has worked on ATSC 1.0 broadcasts for nearly two decades. But this is far from being at parity with the ATSC 1.0 experience – at the moment the Zapperbox solution only works with other expensive Zapperbox devices.
Unfortunately for consumers, getting functionality back that DRM has taken away will result in a significantly higher cost. Since this only works with Zapperbox devices, consumers will need to purchase a Zapperbox tuner starting at a whopping $199 for a single tuner device, $274 for a dual tuner device or $300 for a quad tuner.
On top of that, consumers need additional Zapperbox hardware for each of their televisions. Their “Zapper Mini” client device currently sells for $139 each. And if that’s not enough, Zapperbox requires a subscription for its whole home DVR features to record content for an additional $5 monthly/$29.99 a year or $240 for a lifetime subscription. Quad tuner device subscriptions cost even more. So a three TV set up will cost $552 + subscription fees.
On ATSC 1.0 devices gateway tuners like the Tablo can be purchased for far less right now with no subscription fee (compensated affiliate link) and will work with the smart TV or streaming devices consumers already have. An ATSC 1.0 SiliconDust HDHomerun also costs less than that Zapperbox (compensated affiliate link) and will work with nearly every streaming platform in existence along with mobile devices too. That’s because there is not an expensive and complicated private, opaque regulatory scheme driving up cost.
This certainly is a “big deal” for Zapperbox as the A3SA is currently picking the winners and losers in this space. But shouldn’t the market decide instead?