We are now about a year and a half in on the encryption of the ATSC 3.0 broadcast television standard. It’s becoming clear now how DRM is significantly limiting consumer choice and adoption of the new format. In my latest video I’ll demo how well an unencrypted channel works across a number of platforms that are currently restricted from viewing encrypted content.
This video was inspired by a recent press release pushed out by broadcast TV association Pearl TV touting a new USB dongle from ADTH that can tune into ATSC 3.0 content. They cite this as a step towards speeding up adoption of the new standard. BUT – the dongle will require an Internet connection to tune into protected channels.
What’s frustrating is that a similar device has been around for nearly a year, made by a company called GT Media. In fact I reviewed it when it came out. It’s a $60 USB stick that can pick up unencrypted ATSC 3.0 and 1.0 signals and an example of how robust the ATSC 3.0 tuner marketplace could have been by now.
What is clear is that we’d have many more affordable options like this one if broadcasters didn’t choose to encrypt and lock down their signals. I’m very interested to see what the ADTH dongle will cost vs. the GTMedia device given what the added expense of meeting those DRM requirements requires.
To show how frustrating this can be, I’ve got an HDHomeRun Flex 4K plugged into my antenna upstairs, and I can tune in non-encrypted ATSC 3.0 signals across multiple platforms: my Windows PC, iPhone, Roku TV, and even my Apple TV. Basically anything in my home with a screen can tune in. It all works perfectly without having to jump through hoops. But as soon as encryption gets involved, most of these options vanish, leaving me with only a few Android-based tuners to choose from that have to be directly connected to a television.
Earlier this year, broadcasters promised that we’d see more device compatibility beyond Android platforms, but here we are months later and we’re still waiting. Devices like Apple TV, Windows PCs, and others are still locked out because the encryption standard the broadcasters chose is a Google-based system.
It’s a real shame because ATSC 3.0 is such a leap forward in terms of video quality and efficiency. When it’s not locked down, it’s a game changer. I’ve been able to receive channels in my area that I never could before, but now two of my local networks have encrypted their signals, locking me out.
There’s still time to make our voices heard. The FCC is accepting comments on this, and it’s one of the most commented issues on their docket right now. If you feel the same way I do about the impact of encryption on the future of over-the-air TV, you can add your thoughts to the official file. I have instructions here on how to submit a comment to the FCC here on my site.
For now, I’m keeping an eye on how this develops, but it’s frustrating to think about how much potential this technology has and how much it’s being restricted by unnecessary barriers. If the encryption stays, I fear this could be the future of broadcast television—locked down and limiting what consumers can do with their own devices.