Is ATSC 3.0 NextgenTV Stuck?

A long-awaited report on the transition to ATSC 3.0, the new over-the-air television technology, was released last week. The report represents the work of a broad coalition of stakeholders, including broadcasters, cable and satellite companies, consumer groups, and manufacturers, alongside the FCC. We talk about the report in my latest video.

What’s clear in the report is that the transition to this new over the air television technology is stuck – largely hindered by new DRM requirements that make it difficult for manufacturers to make affordable devices. Many are opting not to make one at all.

The FCC had initially targeted 2027 for turning off ATSC 1.0 and transitioning fully to ATSC 3.0. However, no stakeholder in the report supports setting a transition date yet. Consumer adoption of ATSC 3.0 capable televisions and tuners remains slow due to expensive devices. Most of the TVs that include ATSC 3.0 tuners are higher end sets, and while some lower-cost models are starting to include them, the technology has yet to reach the broader market. Similarly, cable and satellite providers face costly upgrades to their infrastructure and set-top boxes to handle the new standard, adding another layer of complexity.

Interestingly, the FCC chairman has suggested that TV spectrum could be repurposed for broadband data delivery, especially in underserved areas. Broadcasters are exploring this possibility by looking at how ATSC 3.0 might serve as a wireless data delivery system. However, this shift could force the industry to accelerate the transition or risk losing valuable spectrum to broadband use.

Retransmission fees—a major revenue source for broadcasters—complicate the situation further. Cable and satellite providers already pass significant costs to customers to cover these fees. Adding the expense of transitioning to ATSC 3.0 only intensifies the pressure cable companies face being stuck in the middle of broadcasters and customers. Moreover, legal requirements to maintain signal quality without material degradation present additional technical and financial challenges.

DRM is another contentious issue. Broadcasters continue to push for encryption of over-the-air signals, arguing it aligns with how the internet secures content. But unlike platforms like Netflix, which offer seamless access across devices even with DRM, ATSC 3.0 encryption has created significant consumer inconvenience. Currently, only devices running Android or Samsung’s Tizen TV OS can decrypt ATSC 3.0 signals, severely limiting accessibility.

Allowing gateway devices, like the HDHomerun and Zapperbox’s gateway functionality, could make the transition easier for consumers as they could watch ATSC 3 signals on the smart TVs and streaming boxes they already own. But the promised specifications from the broadcast standards body have yet to materialize.

I was very disappointed to see that the thousands of consumers who have spoken out against DRM on the FCC docket were not represented in this report.

For now, the ATSC 3.0 transition seems to be at a crossroads. With no clear path forward, the technology risks stalling altogether. Broadcasters, policymakers, and other stakeholders will need to address the existing challenges—from cost and DRM to consumer convenience—if they want to see widespread adoption.