It’s been a while since I last checked in with a channel update. I’ve been considering some changes to expand my presence on YouTube, primarily to navigate the ever-evolving algorithm. I detail that in my latest video.
I recently did some research, following my video about how the algorithm misses things from a viewer perspective, and found that most of my subscribers aren’t seeing the content I produce. The YouTube algorithm seems to prioritize certain content over others, and with my diverse coverage in the tech space, it’s been challenging to ensure that my videos reach all of you.
Over the past year, I’ve garnered 8.1 million views, but only a fraction of those views come from my subscribers. It’s evident that not every subscriber is aware of my new uploads, which feels to like an algorithmically generated shadow unsubscribe. This led me to consider YouTube’s current (albeit ever changing) advice: start a new channel when existing topics aren’t gaining traction. But starting from scratch is a daunting task, especially when you’ve built a community over the years.
Analyzing my channel’s performance, I noticed that cord-cutting topics have been the most popular recently. However, just a year ago, laptops and Chromebooks were the top performers. It’s clear that consumer interests shift, and as a content creator, I need to adapt.
Given these insights, I’ve decided to branch out a bit. I’ve launched a new channel, “Lon’s Gadget Picks,” where I’ll be reviewing various gadgets I receive through the Amazon Vine program with short reviews. These are typically things I’d skip on the main channel but they don’t take long to produce so I may as well see if this kind of topic has any legs on its own.
I’ve also partnered with NASASpaceflight.com, where I’ve had the opportunity to provide commentary on launches and contribute footage. This collaboration allows me to indulge my passion for space exploration and find a new audience as space videos typically underperform on my main channel.
While I’m excited about these new ventures, I’m also committed to continuing with the content you do watch. However, I’m considering spinning off some of these topics into separate channels in the future as I continue to test ways of finding audience for my less popular content.
To make it easier for you to keep up with all my content, I’ve consolidated everything on my blog. You can also subscribe to my weekly email newsletter or the almost daily email for regular updates. For those interested, I’ve expanded to other platforms like Amazon and Floatplane, offering the same content as on YouTube.
Lastly, I want to express my gratitude to all of you, especially the supporters who’ve contributed to the channel. Your viewership and support mean the world to me. Stay tuned for more updates, and as always, thank you for being a part of this journey!